1. Introduction

Aurora Bus ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services or visit our website.

2. Information We Collect

Personal Information

When you book a tour or contact us, we may collect:

Name and contact information (email, phone number)
Billing and payment information
Pickup location and accommodation details
Emergency contact information
Medical information relevant to tour participation (if provided)
Dietary restrictions or special requirements

Automatically Collected Information

When you visit our website, we may automatically collect:

IP address and browser type
Device information and operating system
Pages visited and time spent on our website
Referring website or source
Cookies and similar tracking technologies

3. How We Use Your Information

We use your information to:

Process and confirm your tour bookings
Communicate with you about your reservation
Provide customer support and respond to inquiries
Send booking confirmations, reminders, and updates
Process payments and prevent fraud
Improve our services and website functionality
Send marketing communications (with your consent)
Comply with legal obligations
Ensure safety and security during tours

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

Service Providers

Payment processors for secure transaction handling
Email service providers for booking confirmations
Cloud hosting providers for data storage
Analytics services to improve our website

Legal Requirements

We may disclose your information when required by law or to protect our rights, property, or safety, or that of our users or others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

Encryption of data in transit and at rest
Secure payment processing through PCI-compliant providers
Regular security assessments and updates
Limited access to personal information by authorized personnel only
Staff training on data protection practices

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Remember your preferences and settings
Understand how you use our website
Improve website functionality and user experience
Analyze website traffic and trends

You can control cookies through your browser settings. Note that disabling cookies may affect your ability to use certain features of our website.

7. Your Rights and Choices

Under Canadian privacy law (PIPEDA) and international regulations (including GDPR for EU residents), you have the following rights:

Access and Portability

Request access to the personal information we hold about you
Receive a copy of your data in a structured, machine-readable format
Transfer your data to another service provider

Correction and Deletion

Request correction of inaccurate or incomplete information
Request deletion of your personal information (right to be forgotten)
Note: Some information must be retained for legal/accounting purposes

Control and Consent

Withdraw consent for data processing at any time
Object to or restrict certain processing of your data
Opt-out of marketing communications (unsubscribe link provided in emails)
Request human review of automated decisions

Complaints

You have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada or your local data protection authority if you believe your privacy rights have been violated.

To exercise any of these rights, please contact us at bookings@aurorabus.com or call +1 (867) 446-4151. We will respond to your request within 30 days and may require identity verification to protect your information.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Booking records are typically retained for 7 years for accounting and legal purposes.

9. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

10. International Data Transfers

Your information may be transferred to and processed in countries other than Canada. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on our website and updating the "Last updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: bookings@aurorabus.com
Phone: +1 (867) 446-4151
Address: 457 Norseman Dr, Yellowknife, NT, X1A 2J1, Canada

14. Data Breach Notification

In the event of a data breach that poses a real risk of significant harm to you, we will:

Notify affected individuals as soon as feasible
Report the breach to the Privacy Commissioner of Canada as required by law
Provide details about the nature of the breach and steps we're taking
Advise on measures you can take to reduce risk

15. Marketing and Communications

With your consent, we may send you:

Promotional emails about tours, packages, and special offers
Newsletter updates about aurora activity and travel tips
Survey requests to improve our services

You can opt-out at any time by clicking the unsubscribe link in our emails or contacting us directly. Note that we will still send transactional emails related to your bookings.

16. Compliance and Legal Framework

This Privacy Policy complies with:

Personal Information Protection and Electronic Documents Act (PIPEDA) - Canada
General Data Protection Regulation (GDPR) - for EU residents
Canada's Anti-Spam Legislation (CASL)
Payment Card Industry Data Security Standard (PCI DSS)

We are committed to maintaining compliance with all applicable privacy laws and regulations in the jurisdictions where we operate.

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